Pragmatic Play, a tier-one developer of live casino games, has continued its impressive 2023 run after extending the existing partnership with 1xBet Casino. In the new deal, the game developer will deliver its bespoke live game show, Wheel of Luck.
According to Pragmatic Play, this game will be exclusively available on 1xBet and is based on the top-performing Mega Wheel. The live game show further adds to the existing collection of live dealer games from the developer at the casino operator.
1xBet and Pragmatic Play have a cordial relationship, with the gaming brand being among the first live casino sites to incorporate the developer's full suite of content in its library. Before this announcement, players at the casino could access Pragmatic Play's table games, scratch cards, and online slots.
Along with its impressive selection of dedicated studios, adaptable tables, and distinctive branded gaming experiences, Pragmatic Play's bespoke product is the newest example of customization the software developer provides casino operators. This gives the operators with unique ways to engage gamers worldwide.
This is the second partnership that Pragmatic Play and 1xBet have signed in recent months. In June 2023, the two iGaming giants signed a multi-vertical agreement to supply the developer's slots, virtual sports, and live casino games in Peru.
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented on the deal extension, saying the company continues to achieve great success with 1xBet since becoming one of its first partner casinos to launch its entire collection of live dealer content.
She added:
“Wheel of Luck is an exciting new game show crafted specially for the brand. Our collaboration with the 1xBet team allowed us to adapt our beloved Mega Wheel format to deliver a one-of-a-kind version that ensures their players get a seamless gaming experience that is integrated with their branding.”
Maria G at 1xBet added:
"Pragmatic Play has delivered exceptional, player-favourite Live dealer products for us since we took its Live Casino portfolio four years ago, and this will only be strengthened with our very own bespoke game. We are thrilled with the final product and look forward to further growing our Live games customer base with this engaging new release."
